GUDETAMA™
CUTIE BEANS

Gudetama is a lazy egg who takes on many different personas. packaging and product design was developed from style guides from Sanrio. 

sold nationwide at Target stores under Bulls-i Toy.

Gudetama ©2013 SANRIO CO. LTD.

Gudetama web 1
Gudetama web 2

original sketches

gudetama series two-01

final product

real gude