As a designer at Fiesta, one of my main tasks was logo design. The Fiesta Toy logo is a 48 year logo that I had the opportunity to redesign for 2020.
In addition to their main logo, I also designed new product logos and branding. The process first involved sketches/mood boards. Second, brand guidelines were developed for each logo to ensure consistency through the years. Marketing materials, packaging, hangtags, and displays were also developed for the lines.
Below are the logos. Click on them to view the corresponding plush, which directly relate to their typography, design, and style.
For each logo design, I presented logo sketches to the design team and went forward with direction to create vector logos.
After the sketch process for each logo, branding was developed.
Designed a biodegradable packaging option.
Magazine advertisement for print, along with Swaddle Babies logo,
one of my more recent logo designs.
Gudetama by Sanrioproduct design / packaging design
Web DesignProject type
Logo DesignProject type
Sell Sheet & Ad DesignProject type
AvoCuddle Me!Project type
Catalog DesignProject type
Zoppe Italian CircusProject type
Tote Bag DesignProject type
Social MediaProject type
Fullerton ArboretumProject type
(c) Danielle Giberti
Los Angeles, CA