the process of developing the logos first involved sketches. second, as an accompaniment to the logos, i developed brand guidelines for each logo to ensure consistency through the years. marketing materials, hangtags, and displays were also developed for the lines.
below are the logos. click on them to view the corresponding plush, which directly relate to their typography, design, and style.
for each logo design, i presented logo sketches to the design team and went forward with direction to create vector logos.
once a logo was decided, i worked with the design team to develop brand guidelines for each logo.
brand guidelines + display & hangtags
here is an example of a packaging design i developed for a mystery blind bag. the bag is biodegradable, we buried one outside our office to test it out and i think it's gone now.
here are some displays i developed for our Candy Dreams line. sometimes when designing, there are no dielines so you need to develop your own dielines. we used a lot of dielines at Fiesta Toy. did i mention i understand dielines? hire me.
a "dump box" for Edible Arrangements.