while working at Fiesta Toy, i designed their all new website. it was long overdue, the last website was inacessible and provided very little sales. creating a website that was more user friendly, cross compatible on all platforms, and visually pleasing, i rebuilt www.fiestatoy.com from the ground up. i managed all the assets, created all new assets for the website, developed content/copy, and focused on metadata and tags that would increase vistors and therefore sales. in the midst of the 2020 pandemic, Fiesta Toy was able to sustain itself as a small business through this website (majority of previous business came from amusement parks, fairs, gift shops, and destination locations). e-commerce platform used was Shopify.