At Fiesta Toy, I designed their all new website and set up an ecommerce platform (Shopify). Their previous website was inacessible and provided very little sales. The goal was to develop a website that was user friendly, cross compatible, and visually pleasing. I rebuilt www.fiestatoy.com from the ground up.
I created assets for the website, developed content/copy, and focused on metadata and tags that would increase vistors and thus sales; thanks to the new website, Fiesta Toy gained over $50,000 and growing.
Daily, I manage & create assets (photos, icons, banners, etc.) using our server, edit product information & inventory, make changes to the design & copy, gather marketing research & analytics, organize email & text marketing platforms, perform SEO, and many more tasks.
Website is used to run events and market products digitally.
The below banners were created by working with different teams to figure marketing strategies and design.
An example of a pop up form added to the website to increase email & text followers.
Designed many icons for different plush toy lines.
An important feature of the website was cross platform compatibility.
Below is the same page on different platforms.
I wrote a majority of the product information and various pages such as the below about me page, for example.
I did research with other teams and referenced information on the company to create copy for the website.
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(c) Danielle Giberti
Los Angeles, CA